MailerLite Review 2025: Is This the Best Free Email Marketing Tool for Freelancers?

MailerLite Review 2025: If you’re a freelancer or solopreneur looking for a simple, reliable, and free email marketing platform, MailerLite is likely on your radar. In this review, we’ll break down what MailerLite offers today — its features, pricing, pros, and where it stands against competitors like GetResponse or Systeme.io.

What Is MailerLite?

n this MailerLite Review 2025, we explore how the platform helps individuals and small businesses send newsletters, automate email sequences, and grow mailing lists. Known for its clean interface and generous free plan, it’s become a favorite among creators, coaches, and service providers.

Key Features in 2025

MailerLite continues to evolve in 2025, offering freelancers a powerful yet beginner-friendly toolset. You get a drag-and-drop email editor, customizable landing pages, list segmentation, and built-in A/B testing. The visual automation builder makes it easy to set up sequences for onboarding, nurturing, or sales — even with zero technical experience.

How Much Does MailerLite Cost?

One of the standout points in this MailerLite Review 2025 is that it still offers one of the most generous free plans in the email marketing space. In 2025, the free tier includes up to 1,000 subscribers and 12,000 monthly emails. Paid plans start at just $10/month and unlock advanced features like auto-resend campaigns, unlimited users, and priority support — making it ideal for freelancers scaling their client base or product sales.

MailerLite Pros and Cons

Pros:

• Generous free plan
• Clean and intuitive interface
• Strong automation features
• Fast, responsive customer support
• Affordable pricing as you scale

Cons:

• Fewer integrations than some competitors
• Limited design flexibility on free plan
• No native SMS marketing (as of 2025)

Who Should Use MailerLite?

MailerLite is best suited for freelancers, solopreneurs, and small digital product creators who want a no-fuss way to build and automate their email lists. It’s especially great for those who value simplicity, clear UX, and affordable scaling — without getting overwhelmed by complex tools like ActiveCampaign or HubSpot.

How MailerLite Compares to Other Tools

As highlighted throughout this MailerLite Review 2025, MailerLite holds its own against tools like GetResponse and Systeme.io thanks to its simplicity and cost-efficiency. Unlike GetResponse, which is more feature-packed but less beginner-friendly, MailerLite focuses on a clean user experience. Compared to Systeme.io — which combines funnels, email, and courses — MailerLite shines in dedicated email automation and delivery reliability. For freelancers who need just email marketing without the bulk, MailerLite remains a top pick.

Real Use Case: Freelancers Growing Their Audience

Let’s say you’re a freelance designer offering digital templates. With MailerLite, you can create a free landing page to offer a lead magnet — like a free template pack — and set up an automation that welcomes new subscribers and introduces your paid products over time. No need for third-party landing page builders or complex funnel setups. It’s a streamlined, all-in-one setup that just works.

Final Verdict: Is MailerLite Worth It in 2025?

Our final takeaway from this MailerLite Review 2025 is yes — MailerLite remains one of the best free email marketing platforms available — balancing power and simplicity without locking essential features behind a steep paywall. If you’re starting or scaling a side hustle, it’s a reliable and budget-friendly tool that grows with you.

Try MailerLite

If you’re ready to streamline your email marketing, you can try MailerLite’s free plan or upgrade anytime as your needs grow.
👉 Try MailerLite for Free

It’s the same tool we recommend to side hustlers, bloggers, and creators starting from zero — without paying a cent upfront.

Looking for more tools to grow your subscribers? Check out our Top AI Tools for Building Your Email List in 2025 guide.

🔗 Looking for more tools like MailerLite? Check out our Top Tools for Freelancers page — a curated list of time-saving AI tools we actually recommend.

P.S. Whether you’re managing clients, growing your own audience, or launching digital products, MailerLite gives you the essential tools without the complexity — and it’s free to start. That’s what makes it a no-brainer for freelancers in 2025.